WHDD, Berkshire School partner to expand broadcast area for station

SHARON — It’s a win-win partnership for WHDD-FM 91.9 Robin Hood Radio and The Berkshire School’s WBSL-FM 91.7 radio station.

According to Marshall Miles, head of WHDD’s parent organization, Tri-State Public Communications, before the agreement, WBSL only broadcasted weekdays from 7 to 8 a.m. and 7 to 11 p.m. and Sundays from 7 to 11 p.m.

However, thanks to the new agreement, WHDD will now broadcast on the WBSL transmitter during the hours the Berkshire station is off the air.

James Harris, director of communications for The Berkshire School, said the partnership between WHDD and WBSL will run for the foreseeable future.

“This will put WBSL on the air for 24 hours a day and puts us in good company with National Public Radio,� Harris said. “This will make our kids even more professional. It’s pretty exciting for our station to go from BBC World News [a program WHDD carries] to our student-produced shows. We are delighted that we are working together.�

WBSL was started in 1973 with a 10-watt transmitting tower at the school’s campus in Sheffield, Mass.

The station now transmits at 232 watts and will begin student programming when school starts in September.

“WBSL is a fully licensed, full-powered FM broadcast station,� Miles said. “This will extend WHDD’s coverage area into Massachusetts towns including Egremont, West Stockbridge, Great Barrington and all the way up to Otis and Lee. It will add an estimated 30 to 40 thousand listeners.�

Miles said in exchange, WBSL will supply WHDD with programming from students.

“We are definitely going to run student programs,� Miles said. “This is a real nice cooperative joint effort.�

WHDD went on the air in May 2008 and is a National Public Radio (NPR) affiliate.

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