From 7th Avenue back to Main Street, and loving it
LAKEVILLE — Salisbury native Katie Baldwin left the fashion business behind when she moved back home from New York City in 2010.Baldwin was working as director of merchandising for Liz Claiborne New York when she got out of the business. Now she’s busy working as a personal assistant; but when the opportunity came about to get back into fashion in a smaller way, she took it.The opportunity came in the form of a Stella & Dot party, hosted by Taryn Cocheo, who owns the No. 9 restaurant in Millerton.The Stella & Dot line of women’s jewelry is marketed in a manner similar to Tupperware or Mary Kay cosmetics. Baldwin liked the pieces so much she decided to become what the company calls a “stylist,” or seller.“The pieces are unique, and the quality and prices are good,” said Baldwin. About half of the items in the catalog are under $50.Baldwin hosted her first party, at No. 9 on Sunday, Jan. 15, and enjoyed a pretty good turnout.It’s been an interesting ride for Baldwin, who was profiled with five other Fashion Institute of Technology students in the October 1994 issue of Seventeen magazine.The piece reads, in part: “Katie created a line of clothes that would appeal to New York City’s typical hip chick. ‘I followed my target customer around, watching what she was wearing, eating, and buying. You learn a lot from that kind of spy work!’”From age 22 to 38, Baldwin was in the high-pressure fashion world, starting as a buyer at Bloomingdale’s and holding management positions of increasing clout at the Gap, Ann Taylor and, finally, Claiborne.After attending Salisbury Central School and Housatonic Valley Regional High School, Baldwin said she couldn’t wait to shake the small-town dust from her feet.“I literally moved [to New York City] as soon as possible.”And now she’s glad to be back. To contact Baldwin, call 917-536-5365, or visit www.stelladot.com/sites/katiebaldwin/profile.