Just make your own popcorn: The Moviehouse streaming service keeps villagers entertained

MILLERTON — Residents and film enthusiasts yearning for the simple pleasure of going to the movies for a captivating plot and lots of action can now savor the experience from the comfort of home, with the streaming service now offered by The Moviehouse in Millerton.

Since movie theaters and other entertainment venues have been identified as non-essential businesses in the wake of the coronavirus pandemic, The Moviehouse had no choice but to temporarily close its doors for business in March. As a way to help independent movie theaters while offering new film titles to spectators, a number of independent film distributors have offered a new streaming service in which people can purchase or rent newly released films in the same way they would through Netflix or any other movie streaming service.

To access this service, viewers can go online to The Moviehouse’s website at www.themoviehouse.net and click on the tab to purchase a ticket for the movie of their choice. After purchasing their ticket, they will be provided with an access code to view the movie on any device connected to the internet, including laptops, tablets and smartphones as well as most SmartTvs. 

On top of sending the receipt for their ticket purchase, the distributors will send instructions for viewing the film on the device of the viewer’s choice.

The ticket price and viewing window will vary for each hosting distributor, and 50% of the money raised from ticket purchases will go back into supporting The Moivehouse during this time.

“It’s a really simple way to help keep a little bit of income going,” said Helen Seslowsky, who does public relations for The Moviehouse.

While the service has featured a mix bag of independent films so far, Seslowsky said Carol Sadlon, owner and co-founder of The Moviehouse, has been actively looking for family-friendly content to make the service as diverse as possible. In fact, Seslowsky said Sadlon has been actively on the lookout for film content in the same way that she curated films to screen at The Moivehouse.

“She’s got her eye on what’s available and she’s combing though what’s available to see what would be appropriate for our audiences,” Seslowsky said.

The Moviehouse has also established a way to bring residents together over their passion for the cinema (while respecting the protocols for social distancing) with Movie Club, a virtual gathering organized via Zoom for friends and neighbors. Similar to a book club, participants are instructed to pick a film everyone can watch and then discuss as a group. In order to join, the Movie Club will send out an invitation to customers on The Moviehouse’s mailing list. 

“We’re trying to provide a very relaxed social setting for people to see their friends and neighbors that they would normally see at The Moviehouse and feel that sort of connection that we lose when we’re stuck inside our own homes,” Seslowsky said.

As an experiment, the first Movie Club gathering was held on Saturday, April 4, and co-hosted by Long Island University Professor of MA/MFA Programs in Media Arts Claire Goodman and Moviehouse Manager Cheryl Hunter. The positive response prompted The Moviehouse to continue the programming.

“We plan to continue to bring the kind of arts and cultural programming to audiences that we did when the theater was open,” Sadlon said.

The Moviehouse’s virtual cinema is now offering “The Etruscan Smile,” “Balloon,” “The Mindfulness Movement,” “Beyond the Visible: Hilma Af Klint” and “Spaceship Earth,” among other titles.

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