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Marketing of regional schools moves ahead

FALLS VILLAGE — At a special meeting Monday, June 29 (held online), the Region One Board of Education voted unanimously to go ahead with a one-year, $5,900 contract with Niche, an internet marketing service.

Janet Carlson, whose One Eleven Group is handling marketing efforts for Region One, suggested using Niche last month during a discussion of her company’s contract and services.

She emphasized that Niche and One Eleven are separate companies and that One Eleven will not benefit financially from using Niche.

Carlson gave a presentation on how Niche’s services supplement One Eleven Group’s work. 

Using Niche will raise the online profile of Housatonic Valley Regional High School, she said.

“People who would not see your school otherwise are now in your captured universe.”

If the kindergarten-to-eight schools in the six region one towns want to take advantage of Niche they can (Sharon Center School and Cornwall Consolidated School already are), Carlson said. The town schools will have their own contracts with Niche.

The other four towns in the Region One School District are Falls Village (town of Canaan), North Canaan, Kent and Salisbury.

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