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Occasional Observer

‘Better living through chemistry’

From 1935 to 1982, the DuPont Corporation used the advertising slogan, “Better living through chemistry,” to promote their products. By the late 1960s, a character in the film “The Graduate” delivered a one-word line about the future that remains famous to this day: “Plastics!” Both plastics and chemicals have become so ubiquitous that now most of us hardly notice them.

Remember the subjunctive mood?

“Brush up your Shakespeare, start quoting him now . . .

Brush up your Shakespeare and they’ll all kowtow.” 

From “Kiss Me Kate,” music and lyrics by Cole Porter

 

Is bottled water a good idea?

The most valuable natural resource on the planet besides air, fresh water is becoming scarcer throughout the world. Over 2 billion people worldwide lack access to safe, potable drinking water. In the Middle East and elsewhere, the lack of water has fueled the frequent wars of recent times. Climate change and unsustainable agricultural practices are reducing the supply of available water, and the ability to grow food, for much of the increasing world population.