Four Emmy Awards for Sharon’s Ed Beddingfield

SHARON — The rural Northwest Corner of Connecticut certainly has many exciting sporting events, from curling and ski jumping to the high-level school sports played on campuses throughout the region. But not all of those are sports that attract national television attention.Nonetheless, longtime Sharon resident Ed Beddingfield has managed to create a successful career for himself here as a producer of sports programming for television. He’s so successful, in fact, that he has just won his fourth Emmy Award. Beddingfield has lived here for 17 years with his wife, Susan. They have 13-year-old twin daughters, Paris and Scout. An avid golfer, it’s no surprise that two of his Emmys are for golf coverage (for NBC and CBS). His two other awards are for his coverage of the Olympics.“I divide my time between being an independent contractor to the major networks for sporting events and running my own production company, Julian Avenue Media (JAM), based in Sharon,” Beddingfield said. “Sports has always been a big part of my career, since my college days at the University of North Carolina in Chapel Hill, where I earned a degree in radio, television and motion pictures.”Beddingfield regularly covers the prestigious Masters Golf Tournament in Georgia, producing all the instant replays viewers see between the players’ shots. He has also covered U.S. Open golf and tennis matches as well as the British Open for ESPN, which is based in Bristol, Conn.Beddingfield said he spends about half his time working freelance and half his time doing work for his own company.“Puma, the sports shoe company, sent my JAM team and me to Rome and Berlin to follow four of their elite Women’s World Cup soccer players for a series entitled, ‘My Day, My Life’, which provided an inside look at the athletes on their journey to the World Cup.” Beddingfield said that series aired exclusively on the Puma website, logging more than 10 million views there and close to a million on YouTube.JAM has also created behind-the-scenes programming for the Super Bowl for the National Football League. In 2012 Beddingfield will be producing segments for major golf and tennis competitions as well as for the summer Olympics in London.Beddingfield’s father was a physician and he was expected to follow that same career path. However, he said, “In undergraduate school I realized medicine was not my calling. One time my dad took me to a television studio, where he was making a short promo for a nonprofit. Just sitting in the TV studio and seeing all that was going on, I became hooked and knew that would be my career.” Beddingfield’s father lived long enough to see his son achieve success in his own chosen field — and to see the joy that his work brings him.“I am very fortunate to work in so many wonderful places around the world. But the best part of all is coming back home to Sharon, producing a local commercial or a family history video. JAM works with local companies to help produce video projects for their websites, for cable television advertising and point of sale video presentations. We also work with area families producing family history video memories, wedding videos, sweet 16 video presentations, and bar/bat mitzvah celebration videos.”For information about JAM video productions, contact Beddingfield at 860-806-0578 or etb@julianave.tv.

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