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Yes, the berries actually are getting bigger this year

Photo by Cynthia Hochswender

It’s not your imagination, berries this year at the grocery store have in fact been fatter, sweeter and more abundant. 

The big berry growers (notably Driscoll but also a giant Spanish company called Planas) have developed some new varieties of raspberries, blackberries and blueberries. It’s very important to these companies, by the way, that you know that none of these varieties was developed through genetic modification (where a gene from another organism is introduced into the berry) but rather through old-fashioned cross-breeding. 

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