New racks, booklets offer insight

CORNWALL — Attractive wooden brochure racks, aimed at letting tourists know about all there is to do and see in the Cornwall area, have been installed around town. Copies of a brochure called Visit Cornwall are moving fast.

The project was funded 50-50 by the town and a grant from the federal Upper Housatonic Valley National Heritage Area. A total of $8,000 is going toward this and other means of enhancing tourism.

The racks may not have made it up in time to catch the bulk of the summer tourism season, but presumably leaf-peepers are the ones taking brochures in large numbers, and skiers will be here soon.

Selectman K.C. Baird said they are “flying off the rack†at Baird’s General Store in Cornwall Bridge. Hiking trail maps are also very popular.

The selectmen wondered if people who are taking the information will be prompted to return next summer, and they also wondered when the 5,000 town brochures that were printed will run out.

The racks were made by Cornwall Millwork and include a color sketch by Marc Simont featuring the Covered Bridge.

The Visit Cornwall brochure has cover art by Cornwall artist Zejke Hermann, and a professionally hand-drawn map with quaint illustrations of landmarks and places to go. Businesses, farms, skiing at Mohawk and annual events are listed, along with a reference to cornwallct.org.

Also on the racks are several grant-funded brochures from the Cornwall Historical Society, with maps and information that allows visitors, and locals, to take meaningful walking tours of West Cornwall, Cornwall Bridge and the village.

Businesses and organizations may also place brochures in the racks.

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