NRA’s faulty marketing

If You Ask Me

The NRA wants me. There must be some mistake.

Actually, there’s more than one mistake in the letter the National Rifle Association sent the other day, inviting me to become a member for $25, a $10 saving if I act now. If I joined and signed “the enclosed National Petition to Protect Our Right to Keep and Bear Arms,” I’d also get a free duffel bag, embossed in gold with the initials NRA.

The letter to me is billed as a “Connecticut Gun Owner Priority Communication,” but I am not now and never have been a Connecticut gun owner or a gun owner anywhere else.

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